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Willow Cleanser
Willow Cleanser
Willow Cleanser


Willow Cleanser

The Intention

Tone, cleanse, and balance with this creamy low-foaming facial cleanser that won't clog your pores or strip your skin. 

With white willow extract to provide natural salicin with detoxifying antioxidants to help cleanse skin and smooth the appearance of fine lines; activated charcoal to deeply cleanse pores; aloe vera gel to restore and maintain moisture while promoting the healing of any skin irritations or pimples; witch hazel extract to tone skin with its astringent properties; safflower oil to soothe and replenish while locking in moisture; castile soap to cleanse without stripping away natural oils; and an essential oil blend of lavender, tea tree, and peppermint to help ease inflammation, soothe, provide antibacterial properties, and bring an invigorating + cooling sensation that leaves you feeling refreshed and energized. 

Available in 1oz, 2oz or 4oz 

The Ingredients

Organic castile (water, organic Coconut oil, organic Sunflower oil, organic Castor oil, potassium hydroxide (none remains after saponification), citric acid, and Rosemary extract), Hamamelis virginiana* (witch hazel) extract, Simmondsia chinensis* (jojoba) oil, Aloe barbadensis* (aloe vera) gel, Carthamus tinctorius* (safflower, high-linoleic), Salix Alba* (white willow) extract, xanthan gum, activated charcoal, essential oils of Melaleuca alternifolia* (tea tree), Lavandula angustifolia (lavender), Mentha piperita* (peppermint), and amor

*organic ingredient 

The Ritual

Massage 1-3 pumps onto a damp face and rinse. Follow with hydrosol/mist + moisturizer of choice. 


Founded by Leyna Allred, URB APOTHECARY (pronounced “herb”) sprang out of a passion project and has blossomed into her vision for bringing the healing power of plants into daily beauty + grooming rituals and reconnecting individuals to their own natural beauty, all while being mindful of their environmental impact. 

Leyna grew up in rural Northern California and was perpetually digging in the mud, climbing trees, and imagining living off the land. With this penchant for natural living kindling, an interest in the medicinal qualities of plants was ignited and she bought every herbal book she could find, completely engrossed in the simple recipes for liver tonics, healing ointments, and cleansing teas. In 2013 she discovered the power of herbs and botanicals, simultaneously becoming aware of the toxic nature of the beauty industry. And, thus, the beginnings of URB APOTHECARY were born. 

Every product is intentionally made in her studio in Sacramento, CA, and she places the highest importance on sourcing as locally, organically, ethically, and as potent as possible. They source from many small herb farms not only throughout the US, but also right in their hometown of Sacramento, ensuring that each product is not only improving the life of the customer, but also being socioeconomically conscious. 

They also work incredibly hard to reduce their plastic footprint. Their current pumps and mist sprayers are about 80% aluminum, and the tubes used for the Lips Cheeks Botanical Tint are 100% cardboard with a food-grade wax lining and no plastic laminate on the outside. They pack retail orders with unbleached, recyclable kraft paper, corrugated cardboard padding, biodegradable packing peanuts, water-activated paper shipping tape, and eco-printed thank you cards. Wholesale orders are packed mostly with materials and boxes from supply orders.